Aquaculture feed, formulation maker and seafood processor Growel Group has launched two pet treats as part of its foray into the fast-growing pet food segment. While the treats, introduced in different variants under its Fullr and DatGud brands, are for dogs, it has plans to launch something similar for cats too followed by pet foods.
Business head J.S. Rama Krishna said from ₹3,300 crore in 2022, the pet food market in India is projected to touch almost ₹8,400 crore ($1 billion) by 2027. The treats segment will continue to drive growth, contributing to ₹1,900-2,000 crore by 2027 from the existing ₹650 crore.
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